The 5 Best Sales Engagement Tools for Salesforce

Looking for the best Salesforce sales engagement platform to help your team drive more pipeline in 2025? This guide ranks the top 5 sales engagement tools for Salesforce, including Revenue.io Guided Selling and Salesforce Sales Engagement, based on workflow automation, CRM integration, and multichannel execution.

As sales cycles expand and buying committees grow, the right sales engagement platform has become essential for helping reps stay focused, prioritize the right buyers, and follow proven playbooks. Below, we compare the features, integrations, and best-fit use cases for each solution.

Curated by Salesforce ecosystem experts who have been building, implementing, and optimizing sales engagement workflows inside Salesforce for more than a decade.

The 5 Sales Engagement Platforms in 2025

Here are the five leading sales engagement platforms that Salesforce teams use to automate workflows, prioritize the right buyers, and drive more consistent pipeline generation.

1. Revenue.io Guided Selling

Revenue.io Guided Selling is a Salesforce-native sales engagement platform that helps reps take the next best action at every moment. Instead of leaving follow-up, prioritization, or outreach sequences to chance, Guided Selling operationalizes your sales playbook directly inside Salesforce so reps always know who to contact, what to do next, and how to execute proven workflows that drive pipeline and attribute properly.

It brings together dynamic prioritization, automated sequences, cross-channel communication, and real-time performance insight to help both new and experienced reps stay focused and productive. Guided Selling ensures every rep follows consistent best practices across inbound, outbound, and account-based workflows while managers gain complete visibility into activity, outcomes, and execution quality.

Key Features:

• Dynamic lead and account prioritization directly inside Salesforce
• Multichannel sequences including calls, emails, SMS, and tasks
• Centralized daily task view that shows only the next required action
• Real-time performance insights with Salesforce dashboards and reports
• Quick Actions for instant follow-up calls or tasks on any record
• Flexible account-based selling workflows
• Activity tracking tied to the specific Opportunity or Campaign that triggered the sequence
• In-sequence editing without disrupting active workflows
• Dynamic email personalization and centralized sales messaging
• Automated add and remove rules for sequences based on outcomes, fields, and activity

Unique Advantage:

Guided Selling is one of the only sales engagement platforms built entirely within Salesforce, providing teams with real-time prioritization and sequence execution without relying on external data syncs. Because live Salesforce fields power every action, trigger, and workflow, reps always operate from the most accurate source of truth. At the same time, managers gain unmatched visibility into activity, performance, and playbook execution.

Best for:

Sales teams seeking a Salesforce-native sales engagement platform that automates outreach, enhances rep focus, eliminates manual prioritization, and drives consistent execution across both inbound and outbound motions.

2. Salesforce Sales Engagement

Salesforce Sales Engagement, formerly High Velocity Sales, is Salesforce’s built-in engagement platform designed to help reps follow structured workflows, automate outreach tasks, and manage cadences directly inside Sales Cloud. It provides a native experience for teams that want to keep all engagement activity in one system without adding external tools.

Key Features:

• Cadence building and task automation inside Salesforce
• Priority work queues for daily rep activities
• Native email, call steps, and Salesforce Inbox integration
• Automation rules based on record changes and lead qualification
• Complete activity tracking and analytics through Salesforce reports

Best for:

Teams that want a fully Salesforce-native engagement platform with automated task flows and cadences built directly into Sales Cloud.

3. Outreach

Outreach is a leading enterprise sales engagement platform used by SDR and AE teams to run multichannel sequences, automate follow-up, and streamline rep workflows. Its Salesforce integration supports bi-directional data syncing, activity capture, and pipeline visibility.

Key Features:

• Multichannel sequences across email, calls, social, and tasks
• Automated follow-up rules and buyer sentiment tracking
• Sequence performance analytics for rep and team optimization
• Bi-directional syncing of activity and deal data with Salesforce
• Conversation tracking across emails and calls

Best for:

Enterprise teams that need powerful sequence automation and advanced workflow design, combined with Salesforce pipeline visibility.

4. Salesloft

Salesloft is a widely adopted sales engagement suite offering email, call, and task orchestration for SDRs, AEs, and AMs. Its Salesforce integration helps teams connect frontline rep activity to pipeline creation and deal progression.

Key Features:

• Multichannel workflow automation across email, calls, and tasks
• Shared templates, snippets, and messaging libraries
• Calendaring and meeting scheduling for outbound teams
• Salesforce activity capture and bi-directional sync
• Pipeline visibility and engagement insights for managers

Best for:

Teams that want a comprehensive engagement platform for managing outbound sequences, messaging, and sales activity at scale.

5. Groove

Groove is a Salesforce-native sales engagement platform focused on account-based workflows and high data accuracy. Because Groove writes directly to Salesforce rather than syncing through middleware. Groove offers strong reliability and low admin overhead for large organizations.

Key Features:

• Account-based flows and multi-step outreach sequences
• Native integration that writes directly to Salesforce
• Automated activity capture for email, calls, and meetings
• Team templates and messaging governance
• Detailed engagement analytics across accounts and territories

Best for:

Sales organizations require a Salesforce-native engagement tool with reliable data accuracy and robust support for account-based sales strategies.

Native vs. Non Native Salesforce Sales Engagement Tools

Native Salesforce sales engagement platforms give teams real-time accuracy, cleaner data, and consistent workflows across leads, contacts, and accounts. Because Salesforce fields power all activities and triggers, reps always operate from a single source of truth.

Non-native platforms can offer strong multichannel automation and advanced analytics, but they may introduce sync delays, duplicate data, or additional administrative overhead. These tools can be powerful additions to a tech stack, yet often require more configuration and ongoing maintenance to keep data aligned. We like to call this data problem the shadow crm.

Why Sales Engagement Matters in 2025

Modern sales teams are dealing with longer buying cycles, more stakeholders, and heightened expectations from buyers who expect personalized and timely follow-up. At the same time, reps face growing workloads, more tools to manage, and less time to focus on meaningful selling.

Sales engagement platforms help solve these challenges by:

• Automating outreach and standardizing follow-up
• Prioritizing the right leads and accounts for every rep
• Reducing context switching across tools and workflows
• Enforcing best practices through structured cadences
• Capturing activity data that reveals what works and what does not
• Ensuring consistent communication across inbound, outbound, and account-based motions

With tighter alignment between outreach, CRM data, and sales processes, teams can drive stronger conversion rates, shorter ramp times, and a more predictable pipeline. Sales engagement is no longer a nice-to-have. It is essential for teams that want to execute consistently at scale.

Final Thoughts

Choosing the right platform depends on how tightly your team needs to align outreach with Salesforce data, workflows, and reporting.

Choose native solutions if you want real-time accuracy, simplified administration, and seamless alignment with existing Salesforce fields, objects, and user permissions. Tools like Revenue.io Guided Selling and Salesforce Sales Engagement excel in environments where CRM precision and operational consistency matter.

Non native platforms remain strong options for teams seeking advanced sequencing, robust analytics, or multichannel automation. Outreach, Salesloft, and Groove offer robust features, but require closer attention to integrations and sync workflows.

The right sales engagement tool does more than automate outreach. It ensures your entire team follows a proven playbook, stays focused on the right buyers, and executes the actions that reliably create a pipeline. With real-time prioritization, automated cadences, and complete Salesforce visibility, Guided Selling by Revenue.io helps teams perform at their highest level and convert more opportunities throughout the entire sales cycle.