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Switch from Salesloft to Revenue.io:

Say Goodbye to Shadow CRMs

Restore trust in your data, your CRM, and your team with a Salesforce-native platform that eliminates sync issues, missed activity, and data silos.

When Salesforce isn’t trusted, reps stop using it

Reps turn to spreadsheets, inboxes, and notepads when Salesforce feels slow, unreliable, or out of sync. These Shadow CRMs create hidden silos that break reporting, make coaching guesswork, and drain RevOps with endless cleanup.

What Is A Shadow CRM?

A Shadow CRM is the invisible tech stack your team actually uses to manage revenue outside of Salesforce. Think unsynced call logs, untracked emails, or notes buried in third-party tools. These systems form when your CRM isn’t real-time, native, or trusted.

No sync failures

Everything lives inside Salesforce, so there’s nothing to break or delay.

Contextual AI

Incorporates all Salesforce activity data into AI responses and outputs for a unified revenue motion.

No data loss

Activity is captured automatically and in real time, no more missed calls, emails, or updates.

Teams Before and After the Shadow CRM

Sinch MessageMedia logo
Sinch MessageMedia

“We switched from Salesloft to Revenue.io three years ago. My goal was to find a Salesforce-native solution. I was tired of constantly answering the question—why doesn’t Salesloft or Gong data match Salesforce? Revenue.io solved that for us and delivered an exceptional dialer, sequencing tool, and conversation intelligence platform.”

Photo of Angela Hunter

Angela Hunter
Director, Product Operations – Tools & Platforms, Sinch MessageMedia

Before
Multiple tools, manual reconciliation, unanswered “why doesn’t it match Salesforce?”

After
One native platform, accurate data, faster coaching and reporting.


Trusted by Industry Leaders


G2
4.7 out of 5
stars


Gartner
Peer Insights
4.8 out of 5
stars


Salesforce
AppExchange
4.9 out of 5
stars


Join thousands of satisfied customers who trust our platform

Replace Your Sync-Heavy Stack

One Salesforce-native platform beats stitched tools that sync later.

Capability Revenue.io (Salesforce‑native) Add‑on Tools (Sync‑based stack)
Activity capture • Calls, emails, meetings auto‑logged directly in Salesforce • Captured in separate systems, pushed to Salesforce later
Data latency • Instant, real‑time • Minutes to hours; sync windows and delays
Data loss risk • Near zero (no middleware, no nightly jobs) • High: API limits, failed jobs, field mismatch
Forecasting • Built on live Salesforce activity and deal changes • Often based on stale or incomplete data
Coaching • In‑the‑moment guidance during calls • After‑the‑fact review once data syncs
Summaries & follow‑ups • Generated and written to the record immediately • Created elsewhere; copy/paste or delayed sync
Admin overhead • No ETL, no duplicate objects, minimal upkeep • Maintain integrations, mappings, audits, troubleshooting
Rep workflow • Single workspace for dial, meet, email, SMS • App‑hopping, inconsistent logging behavior
Security & compliance • SOC 2, HIPAA, GDPR, TCPA with Salesforce controls • Multiple vendors increase surface area and risk

Typical outcome
Customers retire 3–5 point tools in the first 90 days, while improving data fidelity and speeding up coaching and forecasting.

What Our Customers Say

“Cannot recommend Revenue.io enough! My team previously used Salesloft and made the switch a few months ago. More functionality, better insights, and their support team is out of this world!”

Sara Trax

Sara Trax
Global Lead Development Manager, ECAM, GardaWorld

ECAM

“At two fast-growing companies, I chose Revenue.io both times over Salesloft. The platform’s depth, adaptability, and long-term value consistently outpaces the competition”

Joseph Monahan

Joseph Monahan
VP of Sales and Business Development, Ylopo

Ylopo

Everything your reps need.
Nothing they don’t.

Built natively for Salesforce, designed for revenue teams

Real-time call tracking — logged instantly inside Salesforce

Automatic activity capture — no manual entry required

Live AI coaching — right in the workflow

Native forecasting — powered by real Salesforce data

The impact of eliminating Shadow CRMs

Real results from real customers

$1,180
Average monthly cost per rep eliminated from manual data entry

6 hours
Time saved weekly from logging data instead of selling

34%
Better forecast accuracy

99%
Fewer Salesforce headaches for admins

Ready to eliminate the Shadow CRM?

It’s time to get full visibility into pipeline activity and help your team win with clean, complete, real-time data.

Frequently asked questions

What is a Shadow CRM?
Why is a Shadow CRM a problem?
How do you get rid of a Shadow CRM?