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Comedy and Sales, with Jon Selig [Episode 962]

Jon Selig is the self-described “Guy Who Helps Sales Reps Understand Buyers Through the Lens of Comedy.” I always like talking with Jon. He brings a unique and fun perspective to selling. In particular, how to use humor as an integral element of your selling process. We all know that it’s tough for any seller to quickly grab buyer’s attention in a way that also demonstrates their relevance. So, we get into why and how the process of writing humor (and not necessarily the humor itself) can help you connect with buyers.

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