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Revenue Per Hour (RPH) is a critical metric for modern sales teams, focusing on maximizing productivity by measuring how much revenue is generated per hour spent selling. This approach aims to optimize the efficiency and effectiveness of every sales interaction, moving beyond vanity metrics and driving meaningful results. By enhancing activities during each sales hour, teams can significantly boost revenue without increasing hours worked.
To calculate Revenue Per Hour, use the following formula:
*Revenue Per Hour = (Annual Revenue Per Rep, or ARPR) ÷ (2,040 hours in a year)