The 10 Best Call Tracking Tools for Salesforce

Looking for the best call tracking solution to improve attribution, revenue visibility, and CRM data quality in 2025? This guide ranks the top 10 Salesforce-compatible call tracking tools, including Revenue.io’s CallerDNA, Invoca, and CallRail, based on integration strength, accuracy, and usability.

With growing pressure to prove ROI and align sales and marketing, accurate call tracking is essential. The right platform doesn’t just log calls. It ties conversations directly to the pipeline and reveals what actually drives revenue.

Curated by Salesforce experts with years of experience building and optimizing call tracking systems for high-growth revenue teams.

The 10 Best Call Tracking Tools in 2025

Here are the ten leading call tracking tools for Salesforce that sales teams use to capture attribution data, improve lead response, and convert more inbound calls into revenue.

1. CallerDNA by Revenue.io

CallerDNA is the top-rated inbound call tracking solution made exclusively for Salesforce. It connects every inbound call to pipeline and revenue, showing exactly which marketing sources generate leads, opportunities, and closed deals.

Key Features:

• 100% Salesforce-native call tracking and logging
• Real-time attribution from any online or offline source
• Smart call routing with drag-and-drop IVR and ACD
• Instant lead context and campaign insights for reps
• Auto-capture of call data in Salesforce fields and campaigns
• Time-to-response tracking for missed calls

Unique Advantage: CallerDNA is the only call tracking platform built natively for Salesforce that ties inbound calls directly to opportunities, reps, and campaigns. It not only shows which marketing investments drive calls, but also enforces lead responsiveness, delivers campaign-specific talking points to reps, and makes setting up inbound routing incredibly fast.

Best for: Salesforce-based revenue teams that want complete inbound call visibility, instant Salesforce attribution, and scalable call routing across marketing, sales, and service.

2. Invoca

Invoca is a call tracking and conversation intelligence platform that integrates with Salesforce to help marketing and sales teams understand which inbound calls result in revenue. It tracks the source of each call and uses AI to analyze call outcomes and customer intent.

Key Features:

• Call attribution from online and offline channels
• AI-powered call classification and scoring
• Salesforce integration for lead and opportunity syncing
• Real-time keyword and campaign data capture
• Conversation analytics and reporting dashboards

Best for: Marketing and RevOps teams looking to tie inbound calls to campaign performance and revenue outcomes in Salesforce.

3. CallRail

CallRail offers marketing-focused call tracking with Salesforce integration. It supports source-level tracking for PPC, SEO, and direct campaigns, along with dynamic number insertion and form tracking.

Key Features:

• Source and keyword-level tracking
• Call transcription and recording
• Salesforce sync via native integration or API
• Dynamic number insertion (DNI) for web tracking
• Multi-touch attribution and lead scoring

Best for: Small to mid-sized businesses that want to improve marketing attribution by capturing call activity and syncing lead data with Salesforce.

4. DialogTech (by Invoca)

DialogTech, now part of Invoca, is a voice-based marketing attribution platform that supports inbound call tracking for enterprise organizations. It provides Salesforce integration to log calls and connect them to marketing campaigns.

Key Features:

• Inbound call tracking by source and campaign
• Multi-location and IVR call routing
• Salesforce Campaign and Lead integration
• Voice recording and transcription
• Call categorization and keyword flagging

Best for: Large marketing teams managing call tracking across multiple campaigns or geographic locations that need to sync inbound call data with Salesforce.

5. Ringba

Ringba is a real-time call tracking platform that provides APIs and webhooks for Salesforce integration. It’s designed for marketers and call centers that need real-time analytics and customizable routing.

Key Features:

• Real-time call tracking and analytics
• API and webhook-based Salesforce integration
• Dynamic number insertion for campaign tracking
• Call recording and lead reporting
• Routing based on caller data and campaign source

Best for: Agencies, call centers, or affiliate marketers who need flexible call tracking with custom Salesforce integration capabilities.

6. Marchex

Marchex offers call analytics and tracking for enterprises that want to analyze call outcomes and improve customer experiences. It integrates with Salesforce to pass call data and engagement insights to CRM records.

Key Features:

• Inbound call tracking from multiple sources
• Real-time speech analytics and transcription
• Sentiment analysis and keyword detection
• Salesforce integration through prebuilt connectors
• Reports on call engagement and outcome trends

Best for: Enterprise teams that need call tracking along with conversation-level insights to optimize sales and marketing strategies within Salesforce.

7. CallTrackingMetrics

CallTrackingMetrics is a call tracking and communications platform that offers Salesforce integration for syncing call data with leads, contacts, and opportunities. It supports attribution across web, paid, and offline campaigns.

Key Features:

• Call tracking with dynamic number insertion
• Salesforce integration via native connector or API
• Conversation recording and transcription
• Keyword-level attribution and lead syncing
• IVR and smart routing options

Best for: Teams looking for a unified communication and tracking platform that supports Salesforce syncing and detailed attribution from multiple marketing sources.

8. Natterbox

Natterbox is a voice solution built natively on Salesforce that includes call tracking, logging, and routing for both inbound and outbound calls. It logs all call activity directly into Salesforce without the need for third-party syncing.

Key Features:

• 100% native Salesforce voice platform
• Automatic call logging into Salesforce records
• IVR and call routing within Salesforce
• Call recording and compliance tools
• Real-time dashboards and analytics

Best for: Salesforce-centric organizations that need integrated voice tracking, routing, and compliance features fully embedded within their CRM.

9. Twilio + Salesforce Integration

Twilio offers programmable voice capabilities that can be integrated with Salesforce via APIs or third-party tools. It supports call tracking, recording, and routing but requires custom setup and development resources.

Key Features:

• Programmable voice and call routing
• API-level Salesforce integration
• Call recording and event-based workflows
• Support for global numbers and routing rules
• Flexible setup for custom business logic

Best for: Technical teams that need full control over call flows and want to build a tailored call tracking and communication solution within Salesforce.

10. CloudTalk

CloudTalk is a cloud-based business phone system with Salesforce integration. It includes basic call tracking features, call logging, and analytics, making it suitable for smaller sales and support teams.

Key Features:

• Click-to-call and call logging in Salesforce
• Automatic call recording
• Global number support for international teams
• Call tagging and note-taking
• Real-time analytics dashboards

Best for: SMBs and mid-market teams looking for a lightweight phone system that integrates directly with Salesforce for basic call tracking and logging.

Native vs. Non-Native Salesforce Call Tracking Tools

Native call tracking tools are ideal for teams that want full Salesforce compliance, instant attribution, and fewer data sync issues.

Non-native call tracking platforms can still be valuable, especially for marketing teams that need advanced analytics or work across multiple systems. These systems often introduce complexity around syncing, data duplication, and campaign alignment.

Why Call Tracking Matters More Than Ever

Inbound call volume continues to rise across paid, organic, and offline channels. But without accurate tracking, critical revenue insights are lost. Today’s sales and marketing teams can’t afford to miss that data.

Here’s the challenge:

• 98% of sales leaders say data trust is more important in uncertain markets (Revenue.io Research, 2025)
• Only 35% of reps fully trust their CRM data (Revenue.io Research, 2025)
• Inbound leads convert up to 10x faster than other channels, but only if reps respond immediately.

That’s where call tracking platforms prove their value:

• Capture lead source data from any campaign or channel
• Attribute calls to Salesforce opportunities, contacts, and revenue
• Trigger workflows and auto-log interactions in real time
• Route high-value inbound calls to the right reps instantly
• Measure marketing ROI and rep responsiveness

The result? Greater visibility, cleaner Salesforce data, and a measurable impact on pipeline and conversion rates.

Final Thoughts

Choosing between a native and non-native Salesforce call tracking tool comes down to priorities:

Choose native if you want real-time data accuracy, full Salesforce compliance, seamless attribution, and fast setup. Top options here include CallerDNA by Revenue.io and Natterbox.

Choose non-native if your team needs specialized features, advanced conversation analytics, or already uses an external platform like Invoca or CallRail. Just be prepared to manage API syncs, external storage, and extra configuration.

The right call tracking platform doesn’t just record inbound conversations—it connects marketing to pipeline, aligns revenue teams, and improves lead-to-close speed.

With modern Salesforce-native solutions like CallerDNA, revenue leaders no longer need to sacrifice attribution depth or automation to get native performance and clean data.

Meta: Explore the 10 best Salesforce call tracking tools in 2025. Compare native vs. non-native options to improve attribution accuracy, CRM data quality, and inbound revenue performance.