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What Happens When Cold Calls Aren’t Enough? with Bridget Gleason [Episode 120]

My regular guest on Front Line Friday is Bridget Gleason, VP of Corporate Sales for SumoLogic. In this episode, Bridget and I have a conversation about what you can do when your cold calls stop working. Learn more about what’s in store for sales in the future. Among the many topics we are discuss are:

  • What alternatives to cold calling are sales teams using?
  • Can inbound marketing ever completely replace proactive outbound lead generation?
  • What must sales reps do to maintain their relevance to their buyers?
  • Does the method used to generate a lead affect its conversion rate and deal size?