Succeeding with your go-to-market strategy involves collaboration across many different aspects of the business. This week, Alastair is joined by Scott Stouffer (CEO & Founder of scaleMatters) as they discuss the current state of go-to-market models for growth stage B2B companies, the need for efficient growth, and how to identify and remove inefficiencies in the go-to-market process. They also provide insights on how to balance the funnel and equip sellers to generate more demand.
Follow the Hosts on LinkedIn:
Alastair Woolcock (CRO, Revenue.io)
Howard Brown (CEO, Revenue.io)
And our Special Guest:
Scott Stouffer (Consultant/Advisor/Coach, scaleMatters)
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