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How You Sell is Your Performance of a Lifetime w/ Cathy Salit [Episode 227]

Joining me on this episode is Cathy Salit, CEO of Performance of a Lifetime and author of Performance Breakthrough: A Radical Approach to Success at Work.

Cathy joins me for a fascinating conversation about how to use performance-based skills to help you achieve a greater level of success in sales. Cathy shares how you can use improvisation tools to have incredibly effective conversations with prospects and to become the seller who you’d like to be.


What’s your most powerful sales attribute?

I get people excited about the idea of being both who you are and who you are not, yet.

Who is your sales role model?

Oprah Winfrey.

What’s one book that every salesperson should read?

To Sell Is Human by Daniel Pink.

What music is on your playlist right now?