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How You Can Be the Golden State Warriors of Sales w/ Bridget Gleason [Episode 201]

My regular guest on Front Line Friday is Bridget Gleason, VP of Corporate Sales for SumoLogic. I recently read an article on how Steve Kerr, head coach of the Warriors basketball team, has instilled a system that’s built around 4 core values: competition, mindfulness, compassion and joy. This framework got me thinking about how these 4 core values actually relate to sales and go a long way towards helping us succeed both personally and as a team. In this episode, Bridget and I unpack these 4 core values in the context of selling and sales performance.


My most powerful sales tool?

LinkedIn Navigator.

One book every salesperson should read?

Winner’s Dream by Bill McDermott.

My first job in sales?

Selling and networking products and desktop computers for Xerox.

Music that psyches me up before an important sales call?

I tend to go quiet, and focus and role play the call instead of listening to music.