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How to Remain Relevant In the Face of Sales Automation, with Bridget Gleason [Episode 207]

In this episode, Bridget and I discuss where we think sales automation is headed and some of its current benefits and shortfalls. And, we talk about the important steps sales reps should take to ensure that they are always in a position to add unique value to the buyer’s journey.

My regular guest on Front Line Friday is Bridget Gleason, VP of Corporate Sales for SumoLogic. As companies are rushing to develop products to automate many aspects of the sales process, it raises the question, how do sales reps remain relevant to their customers?


My most powerful sales tool?

LinkedIn Navigator.

One book every salesperson should read?

Winner’s Dream by Bill McDermott.

My first job in sales?

Selling and networking products and desktop computers for Xerox.

Music that psyches me up before an important sales call?

I tend to go quiet, and focus and role play the call instead of listening to music.