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How to Align Your Value with Your Ideal Client w/ Wendy Y. Bailey [Episode 274]

Join us on this episode as we discuss the importance of personal branding, why Wendy believes Neuro-Linguistic Programming (NLP) enables you to better communicate with prospects, why upgrading your ideal client profile is essential to amping up your sales, and the critical role of value alignment in sales.

Wendy Y Bailey is a sales speaker, business coach, and President & CEO of Business Beyond Limits.


How Wendy developed a personal brand that enables her to distinguish herself from all the other Wendy Bailey’s in the online space.

The biggest difference between working for a corporation vs. working for yourself is about being able to make decisions without a lot of red tape.

What is Neuro-Linguistic Programming (NLP)?

How NLP enables you to better communicate with your prospects.

How upgrading your ideal client profile is essential to amping up your sales.

Wendy’s key tips for identifying your ideal client profile.

How the alignment of your values with your ideal clients’ values is critical in sales.

How the mindset of your prospect has to be in alignment with what your product, program or service stands for.

As a VP of Sales or as a Manager, you’ve always got to be aware of the opportunities to serve and support your employees.


What’s your most powerful sales attribute?


Who is your sales role model?

My mom.

What’s one book that every salesperson should read?

The Hero’s Journey by Joseph Campbell.

What music is on your playlist right now?

Can I Keep You In Mind, a stepping R&B song, and a recent New Edition song.