Niraj Kapur is an author, sales trainer, coach and one of the Salesforce’s Top Sales Influencers for 2021. In today’s conversation we dive head first into what Niraj believes are the essential elements required for success in B2B selling. We also dig into the power of what Niraj calls “Going Big” on LinkedIn for B2B sellers. Plus, what that means in terms of elevating your personal brand and creating content. In particular, we dive into the type of content you should be creating to connect with potential buyers. Finally, we explore some of Niraj’s passions including ’80s rock, chocolate and comic book collecting.
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