Chris Pennington is the Chief Customer Officer at SugarCRM. Creating the best experience for customers in their buying journey doesn’t only fall on the one person facing them but on all the tools, strategies, and support behind the scenes. Chris talks about the roles and responsibilities of a Chief Customer Officer and how they measure customer experience.
He shares his insight into the elements and overall process of building trust. By prioritizing trust, you’re less likely to face customer churn and you also get proper feedback that enables you to deliver even better customer experiences. He also talks about how to use CRM most effectively to measure and improve the buyer’s journey.
About the Host:
Connect on LinkedIn
Order Andy’s new book Sell Without Selling Out on Amazon
Learn more at AndyPaul.com
Revenue.io | Unlock exponential growth with an AI-powered RevOps platform
Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos
Blueboard | A rewarding alternative to President’s Club