Jason Treu is a business and relationship coach, sales trainer, and author of the books Social Wealth: How to Build Extraordinary Relationships by Transforming the Way We Live, Love, Lead and Network and Extraordinary: The Art of the Exceptional Life.
People need to learn how to build relationships and enhance their business and life, by creating a deep emotional connection with someone. Being connected virtually to a person doesn’t pass the know, like and trust test. It’s hard to move from the acquaintance stage of a relationship to the inner circle; you need to create enough intrigue during your first initial contact, so they want to follow up with you later.
Business and personal relationships are all the same; people are people at the end of the day. Sales involves a person buying another item or service from another person; with very minimal differences in products, you are more important than ever. If you get to know people, the opportunities and options are endless. Just be yourself and understand how to connect.
People want to talk about what they are most passionate about and if you ask the right questions they will tell you what is going on. You need to ask these early on, don’t wait because later may never come. If you find out they have challenges, try to solve that problem by sending them an article or connecting them with the right person to help.
There isn’t a danger in wasting someone’s time because a customer wants to buy and work with people they feel comfortable with. They are going to be taking a leap of faith and entrusting you with something that could go dramatically wrong. Your client will feel safer knowing you care and are invested in the relationship. BUILDING TRUST IS KEY!
You need to be a present and active listener. Unfortunately, most people can’t quiet their minds long enough. Everyone has some sort of common ground with someone.
Tune into the podcast for information on how building a relationship is the key to success in business and life.
What’s your most powerful sales asset?
Stories from Jason’s clients.
What is the one tool that you use to manage your own sales that you can’t live without?
Bringing in guest speakers and utilizing a CRM Tool.
Who’s your sales role model?
Living with a SEAL: 31 Days Training with the Toughest Man on the Planet by Jesse Itzler
What’s the one book that every salesperson should read?
Rising Strong by Brené Brown
What’s your favorite music to get you pumped up?
U2, Frank Sinatra, Reckless Kelly, AC/DC and Robert Plant.
What’s the first sales activity you do every day?
Jason checks his CRM to see who he needs to follow up with and takes a look at his client list for the week to determine what opportunities to mine in those customers.