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Every Word Counts: Words to Avoid in Sales Voicemails

The average sales reps spends 15 percent of their total selling time every month leaving voicemails. Furthermore, only 13 percent of sales calls are picked up, which means that the majority of phone calls go to voicemail.

A Look Inside

In order to capitalize on every single dial, reps should leave a message whenever a call isn't answered. But they can’t just leave any message. Every word they leave has an impact on whether or not they receive a call back, which means there are some things that just shouldn’t be said.

We gathered voicemail best practices and strategies, including what should and shouldn’t be said to get more call backs.


  • What language to use for each type of voicemail

  • What to avoid saying in your messages

  • How to get more call backs