In turbulent economic times, “no decisions” become increasingly common. But tighter budgets and larger buying committees due to the economy are not the only reasons for this outcome.
Instead of facing off against external competitors, sellers find themselves competing with an internal obstacle: fear of change.
How can your team overcome these obstacles and shift your buyers’ mindset to seeing your solution as essential to their success?
In this guide, you'll find:
A 3-part framework for partnering with your buyer to avoid a "no decision"
Examples of questions to ask during discovery
How to use real-time conversation guidance to map impact to specific roles, and more!