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Sales emails are more proliferate than ever. Our inboxes are all likely inundated with emails from reps trying to win new business. But the truth is that while reps send a lot of email, most of it just isn’t effective. According to TOPO JQ only 23.9% of sales emails are ever even opened. That’s why it’s more important […]
Are people actually responding to your cold emails, or are they just deleting them and marking them as spam? Heather R Morgan, Salesfolk founder and CEO helps her clients like Kissmetrics, Verifi, and inDinero create scalable cold email campaigns that actually get responses and start sales conversations with qualified leads. She’s written more than 10,000 […]
A long time ago in a galaxy far far away… it was simply far easier to get prospects to return emails and pick up the phone. But now there’s a great disturbance in the sales force.  Research from TOPO reveals: It takes 18 or more dials to connect with prospects Call back rates have plummeted to less […]
Starting at the beginning of this year, LinkedIn made some changes to their InMail policy that now provides 15 monthly InMail credits instead of 10. At first glance, this might seem like a good thing for sales reps, but this is actually making it harder than ever for salespeople to get responses.  Essentially, with more […]