Sales reps typically acquire leads from marketing lists, online campaigns, research, social media, or old-fashioned cold calling. These often provide sufficient lead volume for team members to hit their targets. But, sometimes they just aren’t enough. Where can reps find more leads to meet or exceed their goals as the end of the month, quarter, […]

Is Q&A platform Quora the most underrated social platform for sales prospectors? According to Datanyze’s co-Founder Ben Sardella it just might be! In a recent webinar that we hosted, Ben advocated using Quora for lead generation and explained how to do it. With just a bit of effort, your business development team can source sales ready-leads. […]

When I was working as an agency marketer, I had the opportunity to work with several healthcare clients. Though the particular healthcare services those companies offered ranged, they all had a couple things in common. First of all, they all operated call centers that took inbound calls from prospective patients. Secondly, they were investing heavily in ads that were specifically […]

Whether you are trying to generate leads for your own company, or you work for an agency that traffics in leads, chances are that  you aren’t taking enough credit for your efforts. There’s a lot of talk amongst marketers about creating a culture of accountability, in which marketers are able to report the ROI of […]

LeadsCon is here, and we’re super excited to be presenting again! LeadsCon is the definitive conference for lead generation, vertical media and direct response marketing. It has brought together an international community of marketers who, like us, value marketing accountability and results-based marketing. We’re looking forward to speaking with lead generation agencies, companies and individual […]

Despite analyst predictions that it would be extinct by now, the outbound sales campaign is alive and well. According to BridgeGroup, inside sales jobs – sometimes called “sales lead generation” jobs – are up by 54%. You didn’t really think that all those inside sales reps were taking inbound calls all day, did you?  Well, they […]

Are you still just using LinkedIn to plan happy hour excursions with your former co-workers? New evidence from HBR shows that LinkedIn is much more than just a social network for the career-minded. It’s a powerful tool that top sales reps are already using to generate revenue. The HBR study interviewed both inside sales reps […]