Telephony and Salesforce go together like toast and Nutella. So if your reps are spending any substantial portion of their time on the phone, it only makes sense to integrate call data with Salesforce. Why? Because when telephony integrates with Salesforce the possibilities are virtually limitless. Vital call data can be auto-logged in CRM, actionable prospect data can […]

For years, pundits were predicting “the death of the phone call.” In fact, nothing could be further from the truth.. According to BIA/Kelsey, $64.6 billion is spent each year across media just to generate calls to businesses.  More data from BIA/Kelsey reveals that 66.4% of companies surveyed report calls as a high-quality lead source—higher than any other […]

Computer-telephony integration (CTI) solutions can help your company connect your company’s phone system to your CRM. When a phone system is connected to a CRM, it not only enables marketers to see how their efforts are influencing the outcomes of calls, but it also enables marketers to share contextual CRM data with reps in real time. […]

Last week, salesforce.com announced that they will officially stop supporting their CTI Toolkit. We see this as a progressive move on the part of salesforce.com, as it signals that they are moving away from premise-based CTI deployments. But does this mean that companies will no longer be able to have phone systems that interact with […]

Imagine that you’re a lead qualification agent, inside sales rep, or any of the important people that take inbound sales calls. You’re working hard to ensure that callers are qualified leads, prioritize those leads, and hand them off to the most qualified sales reps. For most lead qual agents, this process usually entails creating a […]