B2B marketers often spend hours creating fantastic collateral such as blogs, ebooks, decks and case studies. Sure, this content can be great for generating new leads. But savvy marketers know that sales reps can be using this same content to actually move deals forward. B2B marketers commonly gripe about salespeople not using their content. But […]

Can inside sales reps really afford to leave lead nurturing solely to marketers? According to data from Marketing Sherpa, 61% of B2B marketers hand all  leads over to sales, but only 27% of those leads are qualified. If you’re still thinking of lead nurturing as a synonym for email marketing, it’s time to adjust your […]

Dynamic phone number insertion (DNI) is a process that marketers use to measure the impact of digital efforts on  inbound phone calls. When a lead clicks though to your site from any advertisement, DNI technology displays a number that’s unique to the specific search engine, web page, keyword or other source. By tracking call tracking […]

While marketing tactics like social media and blogging are becoming more prevalent in the B2B landscape, a recent study from Content Marketing Institute and MarketingProfs shows that a greater percentage of marketers believe that in-person events are the most effective marketing tactic than any other marketing effort. 67% of B2B marketers view in-person events as […]

If content isn’t already the king of your marketing department, it might be high time to schedule a coronation. New data from Hubspot shows that inbound marketing (i.e. social media, blogging, SEO copywriting and other content creation efforts) can not only generate more leads than outbound efforts, but also deliver a lower cost-per-lead (CPL). Hubspot’s […]

Do you know which pieces of marketing collateral are helping your inside sales reps close deals? Heck, do you know which collateral is even being used? According to a recent survey from research firm ITSMA, businesses spend more of their budget on creating sales collateral than on any other marketing category. That’s right – brands are […]