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The following guest post is by Dan O’Brien, marketing manager at Prialto. If increasing your sales revenue depends on referrals, then you need to focus on building trust. When people trust you, they will refer opportunities to you. While trust is a broad and expansive concept, potential referrers only need to think about it in […]
Have you ever gone to buy a new pair of pants and received such friendly service that you walked out with an entire outfit? Or maybe you’ve found yourself returning to a restaurant repeatedly because the waitstaff is warm and attentive. Think sales and customer service are separate silos? Think again. Data from McKinsey shows […]