The premiere episode of the HBO hit series Girls deftly defined the hierarchy of modern communications. While giving relationship advice, Marnie, played by Allison Williams, describes this communications hierarchy in the form of a totem: The lowest would be Facebook, followed by Gchat, then texting, then email, then phone. Face to face is of course […]

Conferences, summits, trade-shows and other in-person events present your marketing team with a stack of opportunities. Events deliver the chance to interact with valuable prospects face-to-face, gain name recognition for your brand, and size up the competition. However, following each event, marketers are often challenged to determine whether their in-person efforts delivered results.  By adopting […]

As a marketer who previously worked as an inside sales rep, I have some personal insight into why friction can develop between these two departments. I only needed to type “why Sales h-” into Google and the first autofill suggestion was “why sales hates marketing.” The web is brimming with literature on the subject. But […]

For most B2B companies and some B2Cs, the complex lead nurturing campaigns and remarketing ad technology at our fingertips are all part of a marathon designed to eventually enable a conversation between our sales reps and the right decision maker. Given this, shouldn’t call tracking metrics be as essential, if not even more essential, than […]

Revenue.io’s Chief Architect Kyle Roche presented at the inaugural Twilio Conference today, discussing how call sales and marketing application Revenue.io leveraged the Twilio platform, and how the solution seeks to revolutionize real-time performance insight. While being a robust call tracking solution, Roche demonstrated how Revenue.io is also a mobile call center solution that allows brands […]

We’re proud to announce Revenue.io, an intelligent call sales and marketing platform that will help businesses understand who is calling, how their ads were found and how much revenue is being driven by each call. The solution is powered by Twilio, a leading cloud communications provider, and has the ability to integrate with a number […]