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“Nobody cares how much you know, until they know how much you care.” – Theodore Roosevelt People Buy From People They Like Trust “People buy from people they like” – you’ve all heard this one before. Certainly likability is a good characteristic to have, but the truth is that people buy from people they TRUST. But here’s the […]
For decades, marketers have been successfully using buyer personas to laser-target potential customers. Now, B2B sales leaders are starting to become wise to the power of personas. To help your team get started using personas, we’re sharing PowerPoint deck with target buyer persona templates. Feel free to use it to help your sales development reps (SDRs) do a much better […]