Sales is an ever-changing profession. Before the internet became mainstream, customers relied on companies and their sales reps to provide product information. Today, 74% of business buyers conduct more than half of their research online before engaging in a sales process offline. What these well-informed prospects want is a very different experience from those of […]

Do you have any New Year resolutions for sales performance improvement? With the hope of change and improvement at the start of a new calendar year, resolutions can be difficult to resist. That’s why so many people have at least one, even if they don’t write it down. Sadly, these goals are often abandoned by […]

Storytelling works in sales because humans experience life as one big story. Scholars like Walter Fischer, a USC professor and researcher, have been have been studying how we interpret our experiences and how that affects human communication for decades. The resulting theory, called the Narrative Paradigm, helps explain why humans are more often persuaded by […]

The start of a new year and a fresh set of goals means the pressure is on. How well your sales team performs against these goals is in your hands. Your confidence for the coming months hinges on last year’s results – if it was a down year, it is time for a change; chances […]

Many salespeople struggle to find the right words to say and the right way to say them – whether that is to prospects, to their bosses about their work, or in social content if they do that. But that isn’t really the problem. The truth is, sales reps who are struggling to find the right […]

The other day, Spotify offered me a list of my top 100 most listened to songs of 2018. My spouse and I share an account, and I have diverse taste, so the playlist was a total mess. Snoop Dogg with Beethoven? Why not! Despite that, a few gems popped out at me from the list […]

It’s that time of year. Everyone is scrambling to make sure their holiday shopping is done, and after scouring for gifts for family and friends, you likely have little energy left to even think about client gifts. Truth is, it is easy to skimp on customer gifts during the holidays. Too many people treat it […]

Yesterday, we wrote about why sales kickoff meetings are better now than they were just 10 years ago. Today, we are covering some practical, concrete suggestions you can take to make your sales kickoff fantastic in 2019. Sales kickoff meetings can be expensive. A typical event is a costly company investment averaging $1K – $2K […]

Sales reps spend an average of 25 hours a month, 15% of their total selling time, leaving voicemails. With pickup rates hovering around 13%, the majority of sales calls go to voicemail, and sales best practices suggest that salespeople should always leave voicemails. Regardless if sales reps are calling leads, prospects or customers, these messages […]

As a sales rep, you sell more than a product, or a band-aid, you sell a positive change – a future state. You sell the idea that your prospect’s problems will disappear and their life will transform and improve as a result of their purchase. The same principle applies whether you are selling a car, […]

Athletes are known for the pre-game rituals they use to prepare themselves for each game. These activities equip them to perform their best and (hopefully) win the game. Sales is no different. It’s important to prepare and be at the top of your game each day to ensure peak productivity. Your morning routine acts as […]

Sales coaching – everyone says sales managers should do it, and all sales managers think they are doing it. But are you really doing it correctly? If you need to improve your sales coaching game, Start by honestly assessing where you are in your coaching skill set. This doesn’t mean assess how good of a […]