ringDNA has evolved immensely since we came up with the original concept.  The idea was conceived as a solution to problems we’d faced in my previous companies:  Buying experiences are notoriously bad, so how do we use science, technology, and the information we have about our buyers and customers to provide a better experience for […]

Somewhere, not too far from here, is an old house that creaks and moans. Ghosts drift along the floorboards and swoop through the windows, frightening anyone who dares come too close. The neighbors say they can occasionally hear mutters of: “…Went with a competitor…” “…Not ready to make a buying decision quite yet…” “…Champion went […]

A great discovery call can mean the difference between losing and winning the deal. In fact, every meeting with a prospect should be a discovery call, and the top reps know this. They take every opportunity to better understand their buyer and unearth the challenges they don’t want to admit even to themselves. Watch this […]

Retaining talent is one of the biggest challenges facing sales leaders. And research shows that the reason that 60% of reps leave jobs is because they “aren’t getting value from managers.” Retaining top talent and exceeding quota requires more than sales training, it requires building a culture of coaching. Join us for an on-demand webinar […]

Most sales leaders find themselves in an endless struggle to find time to coach and manage their teams. As a result, rep performance suffers, leading to stalled deals, missed quota, and slowed growth. If this sounds like you, don’t worry, you’re not alone. And it’s not your fault! Every sales leader these days struggles to […]

There’s a reason why we have mirrors in gyms: they provide instant feedback, letting us know if we have the right form while doing exercises. We can see if our bodies are making the wrong shape, and we can make adjustments accordingly. It’s a perfect feedback loop. The mirror helps us to correct every mistake, […]

Are you making the false choice between learning and doing? Many sellers do exactly that. I was once asked if the reason that more salespeople don’t invest in their own development was that it was difficult for them to make the connection between investing their time to learn and their professional successes. In other words, […]

Objections. They’re a pretty hot topic (did that sentence make you feel like you had on a Nirvana shirt?). The other day, I heard an ad on the radio from some guy who claimed to be “the world’s best sales trainer.” He was selling his sales program, and said he could teach you how to […]

Here’s something to ask yourself. Are you afraid to change? Consider this quote from WH Auden’s long poem The Age of Anxiety: “We would rather be ruined than changed. We would rather die in our dread Than climb the cross of the moment and see our illusions die.” Auden accurately captured the state of B2B […]

The building blocks of great conversations never truly change. Whether you’re trying to sell a product, talk to someone on a first date, or even just chat with your kid to find out how they’re doing, the same rules apply: listen actively, ask open-ended questions, be confident, and have empathy for the other person and […]

“He doesn’t sound like a salesperson.” The organizer of an event at which I was speaking overheard one audience member say this to another about me. This is one of the greatest compliments I’ve received. Not being “salesy” is something I’ve worked on my entire career. Truth be told, I’m not entirely certain what a […]

Sales coaches and mentors are a crucial part of the sales ecosystem. If sellers aren’t taught how to sell effectively, then they’ll have a much harder time hitting quota. But what about when your do reps have access to sales coaching and mentoring, but they just… don’t remember it? Unfortunately, this happens all too often. […]