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When I was working as an agency marketer, I had the opportunity to work with several healthcare clients. Though the particular healthcare services those companies offered ranged, they all had a couple things in common. First of all, they all operated call centers that took inbound calls from prospective patients. Secondly, they were investing heavily in ads that were specifically […]
Whether you are trying to generate leads for your own company, or you work for an agency that traffics in leads, chances are that  you aren’t taking enough credit for your efforts. There’s a lot of talk amongst marketers about creating a culture of accountability, in which marketers are able to report the ROI of […]
Many of our marketing customers have never used a call tracking solution before. For them, call tracking opens a rich new world of closed-loop reporting, finally enabling them to make smarter ad investments and take credit for ROI closed over the telephone. But for other customers, Revenue.io is not their first rodeo. They’ve come to […]
Just 57% of companies actually hit their revenue targets, according to CSO Insights. One of the top reasons? Marketing and Sales just aren’t properly aligned. Imagine a marketer arrogantly boasting that “Marketing is driving sales around here,” or a sales rep complaining about stale leads or worthless marketing collateral. Sound familiar? At many companies, salespeople […]
2020 update: This post contains legacy content regarding Revenue.io features. For the most recent up-to-date information about Revenue.io, please check out our amazing solutions at www.revenue.io   Revenue.io has always given marketers the ability to track the ROI on calls from  search marketing, including Google AdWords, Yahoo and Bing. But as of today, Revenue.io now […]
Those of you who attended our sold out Dreamforce sessions helped make this the most exciting  conference for us to date!  In both sessions, our CEO, Howard Brown, revealed some of the ways that call metrics and contextual data are already transforming the way that businesses interact with customers. For those of you who weren’t able […]
Dreamforce 2013 is just a few days away and we’re gearing up for what’s sure to be a whirlwind week.  In addition to presenting two exciting breakout sessions, we’re going to be demoing our new Intelligent Dialer for Salesforce. We built the app especially for inside sales reps using Salesforce.com. To celebrate Dreamforce and our […]
A phone call is almost always an important moment. I call my friends and family when texting or posting on Facebook just won’t do, and I call businesses when I’m serious about making purchases. Working in business communications, I’ve had more than one person ask me if people even call businesses anymore as consumers. “Don’t […]
If you’ve been to Dreamforce before, you know that sessions fill up fast with early registrants. With Dreamforce expected to draw more than 120,000 this year, it’s more important than ever to sign up early. We’re excited to announce that our Founder & CEO Howard Brown has prepared two exciting and interactive sessions at this […]
We’re excited to announce that our Founder and CEO Howard Brown will be presenting at this year’s Cloud Expo. Cloud Expo, which focuses on ways that cloud computing is transforming enterprises, is being held November 4-6 at the Santa Clara Convention Center. As we all know, any amount of data is useless unless it’s delivered intelligently, to […]
As marketers, we talk a lot about generating leads and driving ROI. But when customers receive the right messages across every touch point, revenue follows. Tracking the impact of marketing campaigns on inbound call activity in Salesforce.com is a powerful way for marketers to determine which marketing campaigns create valuable customer relationships. The result of […]
Does your sales team use anything that could be construed as an “autodialer,” or are you thinking of buying one? Does your marketing team use SMS/text messaging campaigns? If so, you need to become intimately aware of new regulations going into effect. The Telephone Consumer Protection Act (TCPA) was drafted in 1991, but new regulations […]