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More marketers are leading inbound sales teams, but even if your inbound sales team doesn’t report directly to Marketing, marketers still have the power and—in my opinion— the responsibility to help sales reps succeed. And one of the best ways to enable sales is by using a call tracking system. Call tracking software is routinely used […]
One of my New Years’ resolutions for 2015 was to gain a better understanding of our customers’ needs. So last week, I did something that most marketers rarely do: I answered inbound sales calls. This might sound unusual, but here at Revenue.io, part of our mission is to fully understand what our customers need to […]
Scott Brinker’s massive new version of the Marketing Technology Landscape is so vast – comprising more than 1,800 companies – that it easily earns its moniker as a “supergraphic” (Before viewing, raise browser zoom to maximum and don a pair of telescopic eyeglasses). Squeezed between the many no-brainer categorical segments such as Marketing Automation and […]
One of our core missions here at Revenue.io is to help our current and future customers stay up to date with the latest sales and marketing strategies and tactics. One of my favorite parts about 2014 was collaborating with some of the world’s leading experts in sales and lead generation in order to craft a library […]
A marketer’s job should not end where a salesperson’s job begins. One of the biggest mistakes that B2B marketers make is assuming that their job should end with lead generation. But All B2B marketers should be full-cycle marketers, which is to say they should stay engaged with sales and help move leads through each stage of […]
According to recent data from the Bridge Group, 24% of sales development reps (SDRs) report directly to Marketing. These numbers are similar to what we’ve been seeing with our own customer base, indicating not only more responsibility for customer acquisition from marketing leaders, but also increasing alignment between Sales and Marketing. Simply put, closing deals is no longer […]
For the past five years, Hubspot has compiled and published a wealth of data in their annual “State of Inbound Marketing” reports. This year, they have dropped the word “Marketing” from the title to reflect an overarching sea change: inbound is no longer just for marketers. “Inbound,” as defined by Hubspot, refers to a methodology […]
It’s hard to believe that it is almost time for Dreamforce again! The past year has been an exciting one here at Revenue.io, as we’ve expanded our line of products, features and customer base. We’ve learned quite a bit over the past year from working with our customers, and we’re excited to share some secrets and best […]
This is a guest post by RingLead’s Director of Marketing, Amanda Nelson.  As a marketer, I like to think of Salesforce Dashboards as the reward for all the hard marketing work, as the results display beautifully in Salesforce. Using dashboards, it’s possible to have a single view of all the metrics you’ll need to not […]
With Revenue.io, sales reps have the power to improve lead quality by simply rating calls. While of course the holy grail for gauging lead quality will always be ROI, Revenue.io’s call rating feature enables sales reps to quickly signal marketers when campaigns are or aren’t driving great calls. This real-time visibility can inspire marketers to work […]
I like to think of Salesforce Dashboards as the reward for all the work marketing and sales teams put into Salesforce. Using dashboards, it’s possible to have a single view of all – or nearly all – the metrics you’ll need to not only monitor results and efficiency, but also show off your accomplishments at your next […]
The mobile revolution is in full swing and our customers are reporting more and more phone leads thanks, in no small part, to increased smartphone adoption. But these inbound phone leads might be even more vital than you think. New research from BIA/Kelsey reports that  phone leads are now considered the highest quality lead source. […]