(888) 815-08022 min read - May 3, 2013
Connecting Inbound Phone Calls and Salesforce.com Using Simple CTI
Imagine that you’re a lead qualification agent, inside sales rep, or any of the important people that take inbound sales calls. You’re working hard to ensure that callers are qualified leads, prioritize those leads, and hand them off to the most qualified sales reps. For most lead qual agents, this process usually entails creating a […]
Despite analyst predictions that it would be extinct by now, the outbound sales campaign is alive and well. According to BridgeGroup, inside sales jobs – sometimes called “sales lead generation” jobs – are up by 54%. You didn’t really think that all those inside sales reps were taking inbound calls all day, did you? Well, they […]
If you knew more about who was calling, could you be more successful? That’s the question we ask sales agents before showing off Revenue.io’s amazing inbound calling features. A similar question could have been posed to hiring managers years ago when LinkedIn was new (“if you knew more about your candidates, could you hire better […]
Before building Revenue.io, we spent years on the marketing agency side, and were bewildered by the absence of call tracking systems that used best practices when passing call metrics to Salesforce.com. As anyone who has done any custom CRM workflow knows, deviating from best practices can quickly get very expensive and very messy. Of particular […]
2 min read - March 28, 2013
How Call Tracking Helps Marketing Agencies Retain Clients and Prove ROI
Having spent several years on the agency side working with a variety of large B2B & B2C companies, I can tell you that if Don Draper had access to call tracking in the 1960s, he would have been the king of Madison Avenue. Big pitch meetings showcasing grand market strategies, dapper designs and clever copy still […]
3 min read - March 19, 2013
What The HBO Series Girls Can Teach Marketers About the Value of Phone Calls
The premiere episode of the HBO hit series Girls deftly defined the hierarchy of modern communications. While giving relationship advice, Marnie, played by Allison Williams, describes this communications hierarchy in the form of a totem: The lowest would be Facebook, followed by Gchat, then texting, then email, then phone. Face to face is of course […]
4 min read - March 5, 2013
Call Tracking Metrics: 7 KPIs That Matter
For most B2B companies and some B2Cs, the complex lead nurturing campaigns and remarketing ad technology at our fingertips are all part of a marathon designed to eventually enable a conversation between our sales reps and the right decision maker. Given this, shouldn’t call tracking metrics be as essential, if not even more essential, than […]
Remember the first time you saw a tablet in the workplace? For me, that was 2002’s Microsoft tablet, several years before Apple released the iPad. In both eras, corporate early adopters got a lot of questions thrown their way. What kind of work do you do on that? Is that thing really good for taking […]
“I think the biggest mistake we made as a company is betting too much on HTML5 as opposed to native.” – Mark Zuckerburg, CEO, Facebook. In one of Zuckerberg’s most controversial remarks on technology, the Facebook CEO announced that his company would focus on creating native mobile apps for Android and iOS, rather than using […]
“The leads are weak? You’re weak.” Two decades after Alec Baldwin used those words to berate an underperforming sales team, Glengarry Glen Ross is still a cult favorite among sales managers. The Pulitzer Prize-winning story endures, epitomizing the endless struggle between sales and marketing over lead quality. Marketing generates leads, and sales is expected to […]
2 min read - November 12, 2012
Social Sales: How to Use Social Media to Find Sales Opportunities
Customers continue to change the way that they research, test and buy products. Independent research and due diligence has never been more important. Social channels such as Quora, LinkedIn Answers & Groups, and Twitter are filling this need, as customers often seek independent advice prior to making contact with a sales rep. It looks like […]
2 min read - October 30, 2012
Rule #1 of Your BYOD Policy: Embrace Apps with Native Centralized Reporting
In the near future, virtually every enterprise company will need a strict Bring-Your-Own-Device (BYOD) policy. The majority of enterprise-level companies now support or plan to support some sort of program that allows employees to bring a device of their choice to the workplace, but the regulations governing those policies are still evolving. CIOs’ fear of […]
About the Author
William TyreeCMORevenue.io
William Tyree is the Chief Marketing Officer of Revenue.io, where he works collaboratively across teams to unlock exponential growth for customers, buyers and employees. Previously, he was CMO at FaceFirst and VP of Marketing at DemandResults. He is a frequent speaker at industry conferences, and his thought leadership has appeared in Forbes, Entrepreneur, Ad Age, The Deal and many other media outlets.