Looking back on my first visit to Dreamforce, the massive cloud computing conference that now regularly draws over 100,000 attendees, I recall noting how few marketers seemed to be in attendance. The conference sported a dazzling array of name-brand business leaders and technologists, but most attendees seemed to be Salesforce administrators, developers from partner companies, and sales managers. Unless […]

Until recently, many enterprise IT departments had stopped trying to build their own internal CRMs, content management systems and sales software. But the era of mobile apps has reset the entire build vs. buy debate. Over the past couple of years, CIOs have thrown themselves back into the business of application building in an effort […]

A new study by frequent HBR contributor & sales strategist Steve W. Martin concluded that only 57% of inside sales teams were “equipped with the sales strategies, tools and skills to exceed their numbers.” Martin compared this to outside field sales teams, which reported that 83% had what they needed. The definition of inside sales […]

One of the great things about industry conferences is the ability to interact with industry leaders, customers and prospects, and benefit from their insight firsthand. This is especially valuable during a time when sales and marketing departments are  undergoing such a technological and strategic transformation. Last month, the Dreamforce conference provided this dialogue in spades. […]

Inside sales teams selling large ticket items, take notice. Zogby Analytics polled 1,000 consumers who had submitted an online form requesting information about a product with at least a $1,000 value, asking them various questions about their communications preferences. 75% of respondents reported that they would be happy for companies to call them 2-4 times per month, […]

Does your sales team use anything that could be construed as an “autodialer,” or are you thinking of buying one? Does your marketing team use SMS/text messaging campaigns? If so, you need to become intimately aware of new regulations going into effect. The Telephone Consumer Protection Act (TCPA) was drafted in 1991, but new regulations […]

It’s official – Google’s long and gradual campaign to limit marketers’ visibility into organic keyword data is nearing completion. Some Google Analytics users are able to see just 25% of the organic keyword data that drives traffic from Google to their site, and a total eclipse of the keyword universe as we knew is at […]

Ever wish that business phone on your desk was as smart as the one in your pocket? With our new Intellgent Dialer for Salesforce.com customers, it can be even smarter. Our softphone works as an extension in Google Chrome (the world’s number one browser) and syncs data with Salesforce.com (the world’s number one CRM), enabling […]

Nothing has the power to influence your professional image more than the content you share in your LinkedIn status update. Don’t believe me? Think about it – most people in your network will look at your LinkedIn profile page once, and then forget you exist for a while. On the other hand, everyone in your […]

Since Apple’s iPad mini came out last year, it has quickly become one of our favorite mobile business devices. This is an updated version of the popular productivity guide that we put out several months ago. Over time, we’ve found that the mini is the perfect size for portability, while offering a screen size that’s conducive […]

The latest Forrester IT Spending report should be no surprise to anyone following the massive spending shifts within the business and government sectors in the past couple of years. Despite a shift in budget away from CIOs and toward CMOs and others within enterprise companies, IT spending is still projected to grow 2.3% this year, with […]

When we set out to create Revenue.io’s call tracking solution, we had three guiding principles. The first was that the system had to be so easy that any marketing manager could use it without help from a developer. The second requirement was establishing a permanent real-timeflow of data from each marketing campaign to Salesforce.com, without […]