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Recently, I had a conversation with the CRO of exciting SaaS startup. He had built sales development six months earlier and was frustrated with the results to date. Prior to his current role, he was Director of Sales for a well-established, big name company. Now at a startup, he faced no name recognition and next-to-no […]

About the Author

Trish Bertuzzi

Trish Bertuzzi is President and Chief Strategist at The Bridge Group Inc. She is also the author of the Amazon #1 bestselling book The Sales Development Playbook.