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The legendary race car driver Bobby Unser famously said about racing, “Success is where preparation and opportunity meet.” And that’s just as true when it comes to conducting a winning product demonstration.  When an opportunity to demo your product arises, the preparation you put in beforehand has the most significant impact on the success of […]
Sales coaching is essential, and most sales professionals want more, no matter their experience level. Still, sales leaders and coaches say they are stretched thin, especially as more and more sales teams are working virtually.  Managing a sales team was essentially an in-person activity before the pandemic. Managers could walk around a room full of […]