The following guest post is by Dan O’Brien, marketing manager at Prialto. If increasing your sales revenue depends on referrals, then you need to focus on building trust. When people trust you, they will refer opportunities to you. While trust is a broad and expansive concept, potential referrers only need to think about it in […]

The following guest post is by Dan O’Brien, marketing manager at Prialto. It originally appeared on Salesforce Ben, and is reprinted with the author’s permission.  Want to know how to optimize your new CRM setup? Start by finding a stellar CRM administrator on your team. Nearly 60% of Salesforce implementations are unsuccessful, always due in some […]