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In order to have a successful sales enablement program, you need two key ingredients. First, you need to have buy-in from leaders at multiple departments. Departments have to work together in lock-step in order to achieve the shared goal of driving revenue. However, it’s equally important to have the right sales enablement tools. The right […]

About the Author

Cheyanne Ritz

Cheyanne Ritz has more than 10 years of experience in B2B marketing. She is a marketing manager at KnowledgeTree, which empowers marketing and sales enablement professionals to create, discover, and recommend content for sales teams from a single platform - www.knowledgetree.com. She holds a master's degree in journalism from Ball State University.