I can’t count the number of times I’ve heard a frustrated seller complain about a prospect, “Sheesh, I’ve explained how we can help them a million times and he still doesn’t get it.” Uh, my friend…exactly who is it, that doesn’t get it? That would be you. Albert Einstein said “If you can’t explain it […]
Who’s responsible for margin shrinking discounting to win a deal: managers or sellers? The finger of blame for this is invariably pointed at the sales rep. In truth, the responsibility rests with sales managers. It certainly is easy to blame individual sellers for rampant end-of-period discounting. Reps seem like the obvious culprit. However, my experience […]
The Moment of Discovery is Really the Discovery of the Question Jonas Salk was one of the greatest scientific minds in American history. He is most well known for discovering and developing the first safe and effective vaccine for polio. He once said “What people think of as the moment of discovery is really the […]
Since the beginning of the COVID shutdown period, I’ve read 33 business books. Reading is part of my job. I interview a ton of authors on my podcast “Sales Enablement with Andy Paul.” And, unlike most podcast hosts, I pay my guests (and listeners) the respect of actually reading their books, cover to cover, before […]
Pick up nearly any food product you can find on the shelves of your local supermarket and it will be stamped with an expiration date. Best-by date. Or sell-by date. This useful bit of regulation is designed to protect consumers from products that have sat unsold on the shelves for too long at the store. […]
I’m admit to being kind of a data geek. I love KPIs, metrics and stats that reveal something new about process and the behaviors of both sellers and buyers. While I appreciate the value of data, I’ve learned the importance of keeping data in perspective. I’m aware of the limitations of data. And I’m aware […]
“Hey, could you be more salesy?” Never in my decades in sales has a customer ever asked me that. “Andy, we’d really like to buy your product. But, you’re just not salesy enough. Could you please be more salesy?” This is the one question a buyer will never ask you. That’s right. It’s the one […]
“Success is not final, failure is not fatal: it is the courage to continue that counts.” That’s one my favorite quotes from Winston Churchill. It says it all about the challenges of being in sales. You can’t win them all. Hot streaks don’t last forever. Nor do your dry spells. If you’ve been in sales […]
There’s a lot of talk these days about the future. After all, we’re in the midst of a pandemic and we have a lot of scary issues confronting us. There’s also a lot of talk about the future of sales and what some are wrongheadedly calling “the new normal.” That’s all we’re hearing from talking […]
Sales enablement shouldn’t be aimed at the lowest common denominator. If you think the objective of sales enablement is just to enable sellers to sell, then you’re missing the point. I’ve met very few sellers over the past decades who haven’t been enabled to sell. However, for the most part that weren’t enabled to achieve. […]
We’re experiencing a time of unprecedented turmoil. A time of chaos. Everything feels out of control right now. Especially out of your control. It’s natural to feel anxious. I normally spend a good chunk of my life traveling for business and pleasure. Instead of catching frequent JetBlue transcontinental flights, I’m staring out the window of […]
Success is tied to your Character Sales is a competitive profession. Your success is defined by your ability to consistently defeat your competitors and overcome your buyer’s inertia. Winning also defines you. You win as a result of the habits that comprise who you are. And the sum of those habits represent your character; the […]